Saturday, 23 May 2015

How to advertise on Linda Ikeji’s Blog.




Of recent I have been doing a lot of research on the digital marketing space in Nigeria and how the social media has helped brands engage with their customers and build new business frontiers. I have also been studying the big players in the social media and blogging industry trying to understand their business model and the demographics of their visitors. In the light of the above I will be sharing my discoveries on this blog from time to time. 

Today, I will be teaching you how to place adverts on Linda Ikeji’s blog. Linda Ikeji is currently the richest blogger in Nigeria with a net worth of over two billion naira [yes, N2b].  And FYI, she is making more money than President Goodluck Jonathan is making “legitimately”. I will try to explain how I came up with this figure in my subsequent posts. 

So Linda Ikeji’s blog is ranked the most visited blog in Nigeria and the 14th most visited website in Nigeria according to alexa.com.  See the top 15 below.

1.     Google.com
2.     Google.com.ng
3.     Facebook.com
4.     Yahoo.com
5.     Youtube.com
6.     Jumia.com.ng
7.      Blogspot.com
8.     Twitter.com
9.      Ask.com
10.   Nairaland.com
11.   Linkedin.com
12.   Konga.com
13.   Wikipedia.org
15.    Naij.com


I recently sent her a mail early this week to request for her advert rates and she sent me a reply few hours later with the following rates. 

Leader board (Header)                                     - N950, 000 monthly

Sidebar ads (Top)                                              - N600, 000 monthly

Sidebar ads (All site wide)                                - N500, 000 monthly

Sponsored posts                                                 - N50, 000 per post

Page branding (background takeover) =        N2,000,000 monthly


You can contact her for payment details by sending a mail lindaikejiads@gmail.com or calling her phone on phone {08163941957}

Advertising on her blog for a month means that about 12 million persons will see your advert. Don’t you think that will make for a good ROI?

However, based on my experience, the best way to advertise on Linda's blog without a big budget is by either planting a story or by culture advertising. Culture advertising is what Lolavita hair makers do when Linda says "All my hair comes from lolavita hair", not only is she giving their brand visibility but also authenticating the quality of their products. I see a lot of brands put up sponsored stories on Linda Ikeji and I wonder if they will actually get any ROI from those posts, the major problem they have is that they haven't studied Linda's audience to know the type of content they are interested in. So if you have plans of putting up a sponsored post on Linda Ikeji’s blog, hit me up so we break down the piece of news/product to sound like Linda typically does then we get a good image and a great title to go with it.


Finally, if you think advertising on LIB is too expensive then you can try mine {www.nigeriannewsportal.com }. You don’t need to break the bank to do that, at least not now. Send me a mail at naijanewsportal@gmail.com.

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