Monday, 15 June 2015

No Justification for Suicide--- a touching Encounter!

I am becoming so used to Facebook nowadays that I am forgetting I even have a blog. Okay, that’s going to stop. I will give to Facebook what belongs to her and to you (my darling blog) what rightly belongs to you.
I decided to write this blog post after a discussion I had with one of my students this evening. And for those who are already confused because I referred to someone as my student, I am currently an IT instructor in a computer school in Akwa Ibom pending when my DREAM coy calls.  

Saturday, 23 May 2015

How to advertise on Linda Ikeji’s Blog.

Of recent I have been doing a lot of research on the digital marketing space in Nigeria and how the social media has helped brands engage with their customers and build new business frontiers. I have also been studying the big players in the social media and blogging industry trying to understand their business model and the demographics of their visitors. In the light of the above I will be sharing my discoveries on this blog from time to time. 

Today, I will be teaching you how to place adverts on Linda Ikeji’s blog. Linda Ikeji is currently the richest blogger in Nigeria with a net worth of over two billion naira [yes, N2b].  And FYI, she is making more money than President Goodluck Jonathan is making “legitimately”. I will try to explain how I came up with this figure in my subsequent posts. 

So Linda Ikeji’s blog is ranked the most visited blog in Nigeria and the 14th most visited website in Nigeria according to  See the top 15 below.


I recently sent her a mail early this week to request for her advert rates and she sent me a reply few hours later with the following rates. 

Leader board (Header)                                     - N950, 000 monthly

Sidebar ads (Top)                                              - N600, 000 monthly

Sidebar ads (All site wide)                                - N500, 000 monthly

Sponsored posts                                                 - N50, 000 per post

Page branding (background takeover) =        N2,000,000 monthly

You can contact her for payment details by sending a mail or calling her phone on phone {08163941957}

Advertising on her blog for a month means that about 12 million persons will see your advert. Don’t you think that will make for a good ROI?

However, based on my experience, the best way to advertise on Linda's blog without a big budget is by either planting a story or by culture advertising. Culture advertising is what Lolavita hair makers do when Linda says "All my hair comes from lolavita hair", not only is she giving their brand visibility but also authenticating the quality of their products. I see a lot of brands put up sponsored stories on Linda Ikeji and I wonder if they will actually get any ROI from those posts, the major problem they have is that they haven't studied Linda's audience to know the type of content they are interested in. So if you have plans of putting up a sponsored post on Linda Ikeji’s blog, hit me up so we break down the piece of news/product to sound like Linda typically does then we get a good image and a great title to go with it.

Finally, if you think advertising on LIB is too expensive then you can try mine { }. You don’t need to break the bank to do that, at least not now. Send me a mail at

Wednesday, 31 December 2014

My 2014 Success Story

Beloved friends, compliments of the season. Tonight, as the golden voice of 2015 echoes in the gentle breeze, the palm fronds raise their hands in thanksgiving to God for a year well spent even as they wave goodbye to 2014. I still recall with lucidity, the words of Williams Shakespeare who observed human behaviour and exclaimed:“How sharper than the serpent’s tooth is it to have a thankless child”. It is for this reason, that I stand tall to express my indebtedness first to God and to all and sundry who were beneficial to me this concluding year.

By this time last year, I did not only pray for a‘better’ 2014 but I was optimistic that my 2014 was going to be better than the previous years. God just granted my prayers and I must confess that the just concluding year has been so eventful and full of wonderful and amazing stories that I cannot but appreciate God, my family, friends, benefactors and faculties for their individual and collective contributions.

This year 2013, I launched a campaign that motivated students to elect me as the president of my department in school after serving them as the PRO. The office of the departmental president was of course, very much coveted and in other to have my dream come true, I sacrificed my time and resources. At the end, I emerged victorious as the president. Despite the many distractions that came my way in the course of electioneering, at the end of the semester exams which immediately followed the elections, I recorded my best GP in my three years in FUTO.More still, I had my one and only brother  graduate with First Class honours in philosophy from a Pontifical University and you can imagine how I feel being a brother to a first class graduate. It’s a thing to be grateful to God for and I only hope I keep the ball rolling at that pace. LOL.

This year still, I was opportune to participate in a culinary competition in school and in a competition that involved over 700 students,my team came second and we went home with a very handsome sum. This same year, through the conferences and seminars I attended, I was privileged to encounter various outstanding personalities who have changed my perception about life. The experiences I gathered this past year have opened my eyes to greater possibilities, made me realize better opportunities and made me conscious of my increasing potentials. This year I got a glimpse of my true self and had a better picture of my passion. I discovered that the essence of life is to live for others and that is why I agree with Mandy Hale who believes that “There is nothing more beautiful that someone who goes out of their way to make life beautiful for others”.

The quest to make life more beautiful for others especially for our youths, the year 2013 also saw me begin a social project I called “After School Initiative Nigeria” (ASIN) and in just few months, the project positively affected the lives of over 400 students in five secondary schools in Imo State. In addition to these, in 2014, I made great new friends and kept old friends that have supported me all the way.

Also, I have had amazing faculties here in school, people who are not only interested in teaching you in the lecture halls but are also ready to support you in every facet of your development. I have had some of my lecturers who went out of their way to fight for me and help seek justice on my behalf.  You’ve been phenomenal. God bless you. I can’t forget my fellow students in the department of Information Management Technology (FUTO). They’ve been an amazing set of students to work with. They’ve been ever supportive of my administration and have given me all the necessary support I need so far. God bless you all

Finally, as I join one and all to bid final farewell to 2014, I remain ever grateful to you all especially you reading through these lines. I am not ignorant of the fact that ingratitude dries up the rivers of divine favour and that is why I say “THANK YOU” once again.  May you have better testimonies in 2015. I am sure that what God has in stock for us is better described as “what no man has imagined”. May the coming year be a year of a greater manifestation of God’s goodness in our lives. Thanks for being part of my year. HAPPY NEW YEAR!

(c) Mundus 2014

Sunday, 12 October 2014

Ten Google Philosophies

I recently applied for an internship position with Google and while I was doing some research, I came across these ten Google philosophies and I decided to share it here on my blog. They are really cool....
  1. Focus on the user and all else will follow.

    Since the beginning, we’ve focused on providing the best user experience possible. Whether we’re designing a new Internet browser or a new tweak to the look of the homepage, we take great care to ensure that they will ultimately serve you, rather than our own internal goal or bottom line. Our homepage interface is clear and simple, and pages load instantly. Placement in search results is never sold to anyone, and advertising is not only clearly marked as such, it offers relevant content and is not distracting. And when we build new tools and applications, we believe they should work so well you don’t have to consider how they might have been designed differently.
  2. It’s best to do one thing really, really well.

    We do search. With one of the world’s largest research groups focused exclusively on solving search problems, we know what we do well, and how we could do it better. Through continued iteration on difficult problems, we’ve been able to solve complex issues and provide continuous improvements to a service that already makes finding information a fast and seamless experience for millions of people. Our dedication to improving search helps us apply what we’ve learned to new products, like Gmail and Google Maps. Our hope is to bring the power of search to previously unexplored areas, and to help people access and use even more of the ever-expanding information in their lives.
  3. Fast is better than slow.

    We know your time is valuable, so when you’re seeking an answer on the web you want it right away–and we aim to please. We may be the only people in the world who can say our goal is to have people leave our website as quickly as possible. By shaving excess bits and bytes from our pages and increasing the efficiency of our serving environment, we’ve broken our own speed records many times over, so that the average response time on a search result is a fraction of a second. We keep speed in mind with each new product we release, whether it’s a mobile application or Google Chrome, a browser designed to be fast enough for the modern web. And we continue to work on making it all go even faster.
  4. Democracy on the web works.

    Google search works because it relies on the millions of individuals posting links on websites to help determine which other sites offer content of value. We assess the importance of every web page using more than 200 signals and a variety of techniques, including our patented PageRank™ algorithm, which analyzes which sites have been “voted” to be the best sources of information by other pages across the web. As the web gets bigger, this approach actually improves, as each new site is another point of information and another vote to be counted. In the same vein, we are active in open source software development, where innovation takes place through the collective effort of many programmers.
  5. You don’t need to be at your desk to need an answer.

    The world is increasingly mobile: people want access to information wherever they are, whenever they need it. We’re pioneering new technologies and offering new solutions for mobile services that help people all over the globe to do any number of tasks on their phone, from checking email and calendar events to watching videos, not to mention the several different ways to access Google search on a phone. In addition, we’re hoping to fuel greater innovation for mobile users everywhere with Android, a free, open source mobile platform. Android brings the openness that shaped the Internet to the mobile world. Not only does Android benefit consumers, who have more choice and innovative new mobile experiences, but it opens up revenue opportunities for carriers, manufacturers and developers.
  6. You can make money without doing evil.

    Google is a business. The revenue we generate is derived from offering search technology to companies and from the sale of advertising displayed on our site and on other sites across the web. Hundreds of thousands of advertisers worldwide use AdWords to promote their products; hundreds of thousands of publishers take advantage of our AdSense program to deliver ads relevant to their site content. To ensure that we’re ultimately serving all our users (whether they are advertisers or not), we have a set of guiding principles for our advertising programs and practices:
    • We don’t allow ads to be displayed on our results pages unless they are relevant where they are shown. And we firmly believe that ads can provide useful information if, and only if, they are relevant to what you wish to find–so it’s possible that certain searches won’t lead to any ads at all.
    • We believe that advertising can be effective without being flashy. We don’t accept pop–up advertising, which interferes with your ability to see the content you’ve requested. We’ve found that text ads that are relevant to the person reading them draw much higher clickthrough rates than ads appearing randomly. Any advertiser, whether small or large, can take advantage of this highly targeted medium.
    • Advertising on Google is always clearly identified as a “Sponsored Link,” so it does not compromise the integrity of our search results. We never manipulate rankings to put our partners higher in our search results and no one can buy better PageRank. Our users trust our objectivity and no short-term gain could ever justify breaching that trust.
  7. There’s always more information out there.

    Once we’d indexed more of the HTML pages on the Internet than any other search service, our engineers turned their attention to information that was not as readily accessible. Sometimes it was just a matter of integrating new databases into search, such as adding a phone number and address lookup and a business directory. Other efforts required a bit more creativity, like adding the ability to search news archives, patents, academic journals, billions of images and millions of books. And our researchers continue looking into ways to bring all the world’s information to people seeking answers.
  8. The need for information crosses all borders.

    Our company was founded in California, but our mission is to facilitate access to information for the entire world, and in every language. To that end, we have offices in more than 60 countries, maintain more than 180 Internet domains, and serve more than half of our results to people living outside the United States. We offer Google’s search interface in more than 130 languages, offer people the ability to restrict results to content written in their own language, and aim to provide the rest of our applications and products in as many languages and accessible formats as possible. Using our translation tools, people can discover content written on the other side of the world in languages they don’t speak. With these tools and the help of volunteer translators, we have been able to greatly improve both the variety and quality of services we can offer in even the most far–flung corners of the globe.
  9. You can be serious without a suit.

    Our founders built Google around the idea that work should be challenging, and the challenge should be fun. We believe that great, creative things are more likely to happen with the right company culture–and that doesn’t just mean lava lamps and rubber balls. There is an emphasis on team achievements and pride in individual accomplishments that contribute to our overall success. We put great stock in our employees–energetic, passionate people from diverse backgrounds with creative approaches to work, play and life. Our atmosphere may be casual, but as new ideas emerge in a cafĂ© line, at a team meeting or at the gym, they are traded, tested and put into practice with dizzying speed–and they may be the launch pad for a new project destined for worldwide use.
  10. Great just isn’t good enough.

    We see being great at something as a starting point, not an endpoint. We set ourselves goals we know we can’t reach yet, because we know that by stretching to meet them we can get further than we expected. Through innovation and iteration, we aim to take things that work well and improve upon them in unexpected ways. For example, when one of our engineers saw that search worked well for properly spelled words, he wondered about how it handled typos. That led him to create an intuitive and more helpful spell checker.
    Even if you don’t know exactly what you’re looking for, finding an answer on the web is our problem, not yours. We try to anticipate needs not yet articulated by our global audience, and meet them with products and services that set new standards. When we launched Gmail, it had more storage space than any email service available. In retrospect offering that seems obvious–but that’s because now we have new standards for email storage. Those are the kinds of changes we seek to make, and we’re always looking for new places where we can make a difference. Ultimately, our constant dissatisfaction with the way things are becomes the driving force behind everything we do.

Saturday, 2 August 2014

My Unilever "Royco Cooking Experience"

To some persons, Mundus is a blogger, to so many others a geek and to students in my department a Leader, but what not many of them know about me is that I am a good cook JJ, so when then they saw me yesterday with my Royco branded apron, religiously making the soup with my teammates with every precision of a trained chef, they were not just surprised but also felt I must be reading some tutorials online or probably streaming some "How to cook Ogbono soup" on Youtube as I was doing the cooking

The day started on  bright and optimistic note, I wasn't particularly sure of winning in the 'Royco Cooking Competition' I entered in for, the previous day since I later found out over 800 students also did same. But I was sure something good was lurking around me that morning. So When I got I call from Ifeoma telling me that the competition was about to start, I had to abandon everything I was doing to be with the Discover Unilever Africa brand; the organizers of the event.

After a talk was delivered by a Unilever staff, it was time for the main event of the day; the cooking competition. However, to get the chance to participate you must pass one hurdle; balloting. Over 800 teams indicated interest in the cooking competition and they needed just 10 teams, that's less than 2% of the entirely team. To cut the long story short, my team (TEAM SMILE) was picked as the  last(10th) team to join the other nine in the competition.

When the result of the cooking competition was finally announced we weren't last. We were the 1st runner-up! I went back home N40,000 richer.

However, before I started cooking proper I promised God that I will donate 20% of my winning to the #SaveDuruopkoChisom cause and that for sure I will do. So I will like to use this opportunity to appeal to our consciences, Chisom is one of us and if all FUTO students should donate just N100 she will be getting over N2,000,000 which is all she needs to take care of herself. No amount is too small. Someone told me yesterday "Mundus you've got good luck and favour following you around" and I replied, though in mind "Philanthropy is the secret". I wouldn't want to blow my trumpet but I want to awaken your consciousness towards doing charity. It pays!

To make your donations, you can do so through: Fidelity bank - Account Number 6016918387 - Account Name Duruokpo Ebere Paul.

#UnileverRocks #Royco #SaveDuruokpoChisom #Campaign

Saturday, 21 June 2014

I am Back with a Bang!

Dear Blog,

I can't believe it's almost three months since I last blogged here. A whole lot has happened in my life since then and I just hope you will forgive me for abandoning you this length of time. It was by no way intentional. Each time I remember you, my heart skips a beat because I know you will be terribly angry with me. Dear blog, because to err is human and to forgive is divine, please forgive me. I promise to make amends and never to leave you for this length of time.

 First, I contested for an election in my department and won. I am now the president of National association of Information Technology Students FUTO chapter. This is the association covering all students of Information Management Technology department in FUTO.

This new office no doubt comes with its own enormous responsibility. Unfortunately for me, I did promise a lot during my campaign and for me it's ‘deliver your promises or die trying’. I do not want to be like those politicians I scold daily on the social media for not keeping to their promises. I recently joined the GEMSTONE group, which is a leadership development institution with a distinct mandate to raise a Generation of leaders that are Empowered, Motivated and Stirred to Operate with Natural Excellence (GEMSTONE) and part of my GEMSTONE pledge is to “Be My Best In All I Do, Particularly The Things I Am Naturally Good At”. So I just have to be the best of the bests. I want to leave a standard every other person will want to beat. I pray God give me the strength and wisdom to achieve all these.

Back to the GEMSTONE issue, how many of you believe with Fela Durotoye that Nigeria will be the most desirable nation to live in by 2025? If like me you believe in the possibility of this, then contribute your quota to it’s actualization by taking the following pledge.

1. Make a positive impact on everyone I meet and everywhere I go
2. Be a role model worthy of emulation
3. Be a solution provider and not a part of the problem to be solved
4. Be my best in all I do particularly the things I am naturally good at
6. Value time and make the best of it.
5. Do the right thing at all times regardless of who is doing the wrong thing
7. Care and show respect through my words and actions
8. Consciously build a great legacy starting now, today and every day.
9. Live a life of integrity and honour.
10. Make my family, my nation & my god proud

These 10 pledges above constitutes the values GEMSTONE  is promoting. You can read more about gemstone at

Okay blog, enough of this GEMSTONE ish. School just resumed and yours truly is already back and ready for the new and challenging semester and my major plan is to produce the first ever departmental magazine. Hopefully by third of July the publication will be out, but before then be rest assured that you will be carried along #NoSideling.

Lemme catch up with other things.

See you blog

Love ya!

Wednesday, 26 March 2014

Even You Brutus!

I'm sorry I haven't been active in updating my blog, School stress has been taking its toll on me. My chest is so heavy with so many issues but I Dont know where to start. I guess I'll have to start from somewhere, the middle maybe.

Today is my elder brother's birthday. He is not just a brother, he is a friend, an ally and the source of most if the inspirations I get. Happy Birthday Bro Chibuike.

Hoping to make it my companion in the coming few days as I take you on a rollercoaster ride into some details of my life.

A lot of things have changed in my life in the past few days. These changes occurred in my relationships, philosophies and orientation about life. Life they say is the best teacher and if I’ve learnt anything from her, then it should be in the past few days. The lessons of the past few days are priceless and I will cherish them all through my life.

While I may have the temptation of going into full details, I am being constrained by the fact that doing so will mean mentioning names which may not enjoy the goodwill of some persons so I will let the sleeping dog lie by going parabolic.

As a young guy growing up in our contemporary society where perversity thrives, I may not boast of having the best morals, ethics or values, but there are values that make me unique and different from others. They cannot be compromise. One of such values is my altruistic nature which will form the basis of this blog post.

Most times I have had people scold me for being unnecessarily generous to a fault. For many people it is  foolish for someone to consider others before considering himself/herself and for that reason, I have been called a fool severally, with the most recent case being at the ATM where I went to withdraw money and had to relinquish my turn for some other fellow. After standing in the queue for several minutes this guy walked up to me after so many people in front of me refused to help him. He told me how he had a bus to meet up with and needed to withdraw the transport fare before sales of ticket will end. The desperation on the face of this guy was enough to melt my heart as I was no longer interested in the veracity of the guy’s story. I wanted to help the guy by allowing him withdraw before me, but those behind me refused vehemently, I was only left with the option of relinquishing my position for this guy.  The people on the queue must have wondered who this ‘guy’ was, but then that’s the typical me.

I can go on and on with instances but for the sake of time and space, I may stop here. However, I must confess though that this selfless attitude has put me in trouble a couple of times where in trying to help out I ended up hurting myself. The events of the past days and weeks have seen me question this attitude of mine. Is it really worth it?  You show all the care, help and love to someone and the person takes it for a ride and even come back to haunt you later. How much my heart cringes at this act of men.

Now, I know how Julius Ceased felt when he said to Marcus 'Et tu brute'. A deep feeling of regret, revenge and anger. It has happened to me and I know exactly how it feels.

I will continue this blog post tomorrow, duty calls. Until then, I’ve learnt to distance myself from anyone who is egoistic, anyone who appreciates and values money more than any other thing in life. I have learnt not to trust anyone. Finally, I’ve learnt to build my fortress in God alone.

May God help me.

Tuesday, 18 February 2014

Guide To A fruitful Campus Life

I have always wanted to do this, but my greatest problem has been time. Recently, I got involved with some venture that has kept me busy round the clock. However, because this is something I am passionate about and because my school (FUTO) will be doing the matriculation ceremony of the year one students later this week, I think this is the most appropriate time to write this, while trusting God that someone will read this post and be guided to live a good life as a student. I am dedicating this blog post to all my friends who just got admitted into different higher institutions of learning.
As a premise to this post I will like to start by congratulating you for gaining admission into the higher institution. You fought competitively with thousands of other students and here you stand about to sign the school Matricula. You are a champion!

However, as someone who just got admitted into the tertiary institution and perhaps being the first time you will be out of your parents home you need to be guided and tutored on what life in the university/polytechnic could be lest you make mistakes you may live to regret. 
Before you ask what authority I have to write on this delicate issue, I admit that I am no teacher of morals hence cannot be authority in matters of morality and life but with my little stay here in the university, I think I have a little to offer.

I must begin by warning that life in the university will not be a roller-coaster ride. You will be met with a lot of challenges and difficulties. It has not been easy for me writing this but inspiration has always come from looking up to my target, which leads me to my first advice; you can’t afford to be a student without setting targets. I set a target of second class upper as I entered the university and all my activities have always resolved around this. I also never wanted to be a triangular student (Hostel>Lectures>Church). I wanted to participate in a lot of extracurricular activities that will make me an all round graduate after 2016(my year of graduation). If you do not set targets for yourself then be sure to be comfortable with whatever nature brings your way. 

Friends! Friends! Friends! They can make or mar you. The issue of friendship has been the greatest bane of us students. The level of influence your friends can have on you cannot be measured. A good mannered student can change in a matter of weeks just by mingling with bad fellows. I have seen very good guys turn devils just by interacting with the wrong guys. Please, be careful of the people you call friends. The moment you discover that you do not share the same mission and vision with your friends it’s time to call it quit. The worst thing you will ever do is to think you are strong and matured hence cannot be influenced.  Interestingly, the guys who fall mostly for this are guys from very good homes. A Latin adage goes thus ‘Corruptio Optima pessima est’ meaning ‘corruption of the best is the worst corruption’.

For the boys amongst you, another temptation you will be facing will come from the girls. One thing I can assure you is that you cannot escape the advances. Not now when indecent dressing is beginning to look ‘decent’.   For someone like me, I am learning to get used to it. It’s an evil I have learned to live with. This however, doesn’t mean we shouldn’t condemn and speak against it for cording to ….. The only thing necessary for the triumph of evil is for good people to keep quiet.  So, be careful with the type of relationship you have with opposite sex. I would not go into the argument of how right or wrong it is to keep a girlfriend/boyfriend because it’s matter of discretion.  Let whatever relationship you have with the opposite sex be defined and limits set. 

Furthermore, do not make the mistake of passing through the university without letting the university pass through you. The university training should be a wholistic one that integrates different spheres of life from morality to sports and academics. This is why on your graduation the university will give you the certificate ‘pressuming’ you have been found worthy in ‘character’ and in ‘learning’. Identify yourself with the church you worship at home and be an active member of the church/fellowship. Identify also with people from the same area with you and join them in their weekly meetings.  There are so many other associations and groups to look out for. The-Enactus (formerly SIFE) is a great place to be for any student who is desirous of a better life after school. However, there is a caveat here. Make sure you do not join any association that is not registered under the student affairs unit of your school. They might not be what you think they are until you get initiated. Be careful of associations with unclear motives and intent. Be careful of cults. Be careful of cultists.

Another thing you must learn is how to strike a balance between your extracurricular life and your academic life, none should suffer at the expense of the other and do not forget that the primary reason why you came here is to graduate with a good grade. That aim should not be compromised. Do not at any point lose focus and do not be carried away by frivolities. 

The university life should prepare you for the harsh and unfriendly outer world you will be facing after graduation. Start from your first day in school to think and prepare for the future. You have to understand that life is not going to be easy after school. You should understand that there are few job opportunities for thousands of graduates who come out every year.  Employees are now going beyond the certificates in accessing candidates for employment. Start now to work on those employable skills which you will need after graduation. 

Finally, you cannot do without God. You need to strengthen your relationship with Him. It doesn’t end in you being a bright student. You can write exams and your script get lost along the way and you get an ‘F’. So do not be carried away by activities that you forget to take care of your spiritual life. In whatever you do be guided by your conscience and do nothing that will bring disrepute to the name of your family. Once more I say CONGRATULATIONs and I hope you make the best out of your stay in the school. God loves you.


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